Client Pitch Presentation Essay Example for Free

Client Pitch Presentation Essay Introduction The Coca- Cola Company was incorporated September 5, 1919. The company is the leading nonalcoholic beverage company. Coca-Cola offers over 500 different brands. Coca-Cola â€Å"originated as a soda fountain beverage in 1886 selling for five cents a glass† (The Coca- Cola Company, 2015) in Atlanta, Georgia. Coca-Cola puts its â€Å"â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) {The Coca-Cola Company is the leading and the most popular nonalcoholic beverage (soft drink) company. Coca- Cola connects with its consumers on a level where the consumers feel comfortable with the company. Because the company has been around for so long, many customers knows what the company stands for and continue to remain loyal to the company.} Coca-Cola Brands â€Å"The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks† (Forbes, 2015). {The Coca-Cola company offers its consumers a variety of different beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet Coke, Dasani, Sprite, Fanta, and many more.} Target Market Coca-Cola’s target market includes consumers from all demographics. Men Women Non-Alcoholic beverage drinkers Consumers of ages 10 -60. {Coca-Cola strives to target men and women of different ages, ethnicities, educational backgrounds, and locations. The company has many different brands that can satisfy the needs of customers of different demographics. The Coca-Cola brand is known world-wide so there are different brands to meet the needs of those consumers from around the world. The company targets consumers of all ages, but will focus mainly consumers between the ages of 10-60. There are different brands that meet the needs of consumers within  each age group.} Coca-Cola SWOT Analysis Strengths : Quality product, Loyal Customers, Effective Marketing Techniques Weaknesses: Most of the products are carbonated beverages, Many brands innovated are not very popular amongst consumers, Subjected to negative criticism. Opportunities: Create more healthy beverages, Create juices or beverages suitable for toddlers and babies. Threats: Competitors such as Pepsi whom are developing new brands. {Coca-Cola is the most valued company when it comes to the development of nonalcoholic beverages. Because the company has been around for so long and has sought customer feedback when engaging in making changes that relate to the products, Coca-Cola has a loyal customer base. There are some weaknesses that are associated with the company primarily only sales beverages, and there are sometimes negative criticism. There are opportunities for the company to branch out into other areas such as making food products. The threats faced by the company come from competitors.} Goals Objectives To be the leader in the beverage industry.  To make sure that the consumers of Coca-Cola brands are aware of the company and the products that the company offers. Increase the company’s sales and revenue.  To make potential consumers around the world aware of the companies’ products and what they have to offer. {The goals and objectives of Coca-Cola are set into place in order to increase sales and revenue and to make sure that consumers are happy with the products offered by the company. The goals and objectives can be utilized to take the company to another level which will completely set it apart from other companies within the beverage industry.} Customer Loyalty The company will provide its’ consumers with a quality experience when utilizing the products. The Company will build customer loyalty by continuing to be innovative in creating the different brands that fit the needs of their consumers. The company offers its consumers Coke Rewards that allow them to gain savings for the products. {When it comes to customer loyalty, it is important that companies make sure that they maintain the brand image. According to the course text, â€Å"A strong brand community results in a more loyal, committed customer base† (Kotler Keller, 2011). Another way for the company to promote customer loyalty is to make sure that the products are available to the consumers at a reasonable price. It is also important to make sure that the products are easily accessible to consumers in all locations where the products are being sold. By offering opportunities for consumers to save, the company is able to build gain loyal companies because they can see that the company does care about their finances.} Competitors Coca- Cola’s competitors include other companies that produce nonalcoholic beverages, the main one being Pepsico, Inc. Pepsico is the 2nd most popular soft drink company. Like Coca- Cola, this company also have beverages that are offered within a number of restaurants and stores. Nestle is another competitor that offers beverages. Although this company has drinks, it also has some food products that are available to consumers. With Nestle having water as one of its’ brands, it poses competition to Coca-Cola. Branding Strategy Coca-Cola manages its brand by â€Å"constantly striving to improve their products, services, and marketing† (Kotler Keller, 2011). â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) â€Å"Get out into the market and listen, observe and learn† (The Coca- Cola Company, 2015) â€Å"Possess a world view† (The Coca- Cola Company, 2015) â€Å"Focus on execution in the marketplace every day† (The Coca- Cola Company, 2015) â€Å"Be insatiably curious† (The Coca- Cola Company, 2015) Coca-Cola has formed partnerships with restaurants and stores where the company’s products can be offered to consumers. Communications Methods  Advertising- Coca-Cola uses the TV, internet, newspapers, magazines, and other sources to advertise their product. Company Website- Coca-Cola’s company website provides consumers with information about the products that the company offers. The website also allows for the consumers to be involved in the activities that the company  works on in order to have an effect on the environment. Print Ad ~Open up to new possibilities with Coca- Cola! Conclusion Coca-Cola is the leading nonalcoholic beverage producer. The company builds on customer loyalty by keeping their customers involved and informed. The company’s programs and The company’s IMC will allow for the company to reach an even larger customer base which will lead to the continuing of the company’s success. Coca- Cola’s brand image and loyal customers will help in their ability to face the encounters of the company’s competiton. By analyzing the company’s strengths, weaknesses, opportunities, and threats, Coca-Cola will be able to make necessary changes and continue using successful strategies that have allowed them to be the number one soft drink company! References Coca- Cola Company (2015). Mission, Vision, Values. Retrieved February 18, 2015 from http://www.coca-colacompany.com/our-company/mission-vision-values. Forbes (2015). Coca Cola. Retrieved March 7, 2015 from http://www.forbes.com/companies/coca-cola/. Kotler, P., Keller, K. (2011). Marketing Management, 14th Edition. [VitalSource Bookshelf version]. Strategic Management (2015). SWOT Analysis of Coca Cola. Retrieved March 8, 2015 from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html.

Long Days Journey into Night Eugene by ONeill Essay -- Long Days Jo

In the play Long Day’s Journey Into Night by Eugene O’Neill, the Tyrone family is haunted not by what is present in flesh facing them, but by memories and constant reminders of what has been the downfall of the family for years. " No it can never be now. But it was once, before you-" (72) [James Tyrone referring to the Morphine addiction of his wife, Mary, which attributed to the undoing of the family]. Their trials and tribulations are well documented by O’Neill through the proficient utilization of theme, characterization, plot, setting, and style. Throughout the play, O’Neill’s theme is one of a disclosure into the life of a seemingly normal family on the outside yet convoluted with bitterness on the inside. It portrays the actions of a dysfunctional family and brings us on a reflective journey from when the fledgling family had started, devoted to one another with high hopes for the future, to what it is today, a family engulfed in turmoil. "Who would have thought Jamie would grow up to disgrace us†¦Its such a pity†¦You brought him up to be a boozer." (110) In this excerpt from Mary’s conversation with James regarding their son, it is obvious that their life had taken a 180-degree turn from when their offspring were mere children with promise. Characterization throughout the play helps us not only to understand the characters’ actions but also to see into the soul of each and to comprehend their thoughts and e... Long Day's Journey into Night Eugene by O'Neill Essay -- Long Day's Jo In the play Long Day’s Journey Into Night by Eugene O’Neill, the Tyrone family is haunted not by what is present in flesh facing them, but by memories and constant reminders of what has been the downfall of the family for years. " No it can never be now. But it was once, before you-" (72) [James Tyrone referring to the Morphine addiction of his wife, Mary, which attributed to the undoing of the family]. Their trials and tribulations are well documented by O’Neill through the proficient utilization of theme, characterization, plot, setting, and style. Throughout the play, O’Neill’s theme is one of a disclosure into the life of a seemingly normal family on the outside yet convoluted with bitterness on the inside. It portrays the actions of a dysfunctional family and brings us on a reflective journey from when the fledgling family had started, devoted to one another with high hopes for the future, to what it is today, a family engulfed in turmoil. "Who would have thought Jamie would grow up to disgrace us†¦Its such a pity†¦You brought him up to be a boozer." (110) In this excerpt from Mary’s conversation with James regarding their son, it is obvious that their life had taken a 180-degree turn from when their offspring were mere children with promise. Characterization throughout the play helps us not only to understand the characters’ actions but also to see into the soul of each and to comprehend their thoughts and e...

Donahoo Western Furnishing Company Essay

1. What did Donahoo’s balance sheet look like at the outset of the firm’s life? According to the text, at the start of the business, all of the firm’s capital was held in cash. This is represented by the $1,500,000 in cash current assets, which we can see are comprised of a $500,000 long-term loan and $1,000,000 in equity. 2. What did the firm’s balance sheet look like after each transaction? In the following balance sheet, we see that cash has been reduced by $500,000 that went towards the new $1,000,000 in inventory. The remaining $500,000 was financed by a short-term payable. In the next balance sheet, we can see that inventory decreased by $200,000 but that accounts payable increased by $250,000. Thus, retained earnings increased by $50,000. On Jan. 15, Donahoo increased inventory by $200,000 adding this value to short-term liabilities: Here, we see inventory decrease $400,000 but other current assets increased $500,000 (with $50,000 going in to cash and $450,000 into A/R). Rather than moving the $100,000 to retained earnings, the company used $100,000 in cash to pay a dividend. The company then took an additional $250,000 from cash and paid down long-term debt: 3. Ignoring taxes, determine how much income Donahoo earned during January. Prepare an income statement for the month. Recognize an interest expense of 1 percent for the month (12 percent annually) on the $500,000 long-term debt, which has not been paid but is owed. Unfortunately, the data that is provided does not include the operating expenses for January 2011 for the Donahoo Western Furnishings Company. Therefore, we can see what the Net Profit is before Operating Expenses. That is, this number is overstated and would likely be dramatically reduced once Operating Expenses were included. The graph on the right represents an illustration of what the furniture company’s real next income might be (i.e. operating income was estimated, incorporating rent, utilities, salaries, etc.).

Marketing and Question - 1102 Words

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Question 16 List and discuss the characteristics of business-to-business marketing. How does the buying business buying decision process differ from the consumer buying decision process? Question 17 In what circumstances would companies introduce new products using a marketingskimming pricing strategy and a market penetration pricing strategy? Explain each approach providing examples to demonstrate your understanding. Question 18 Not all marketing channels are suitable for all products or for all businesses. Identify the four ‘common’ marketing channels for a consumer product and describe the advantages and disadvantages for each pathway. Question 19 List and explain the key criteria used by organisation’s to select the promotional mix elements. Identify two main advantages and disadvantages of using each of the following mediums: magazines, TV, newspapers, radio, direct mail, outdoor advertising and the internet. 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