Marketing and Question - 1102 Words

Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product, the actual product, and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical product life cycle. Briefly explain the typical marketing mix variables that occur in each stage. Provide an example of a product or service that you feel reflect each stage of the product life cycle and justify your reasoning. New Product†¦show more content†¦Explain how classifying consumer goods might assist in the development of an effective promotional mix. Question 15 Why is it important for organisations to segment their market? Discuss the processes involved in selecting a target market. Question 16 List and discuss the characteristics of business-to-business marketing. How does the buying business buying decision process differ from the consumer buying decision process? Question 17 In what circumstances would companies introduce new products using a marketingskimming pricing strategy and a market penetration pricing strategy? Explain each approach providing examples to demonstrate your understanding. Question 18 Not all marketing channels are suitable for all products or for all businesses. Identify the four ‘common’ marketing channels for a consumer product and describe the advantages and disadvantages for each pathway. Question 19 List and explain the key criteria used by organisation’s to select the promotional mix elements. Identify two main advantages and disadvantages of using each of the following mediums: magazines, TV, newspapers, radio, direct mail, outdoor advertising and the internet. Question 20 In market research terms, what is meant by primary and secondary data. Provide examples to demonstrate your understanding. Summarise the main advantages and limitations of using mail,Show MoreRelatedmarketing questions13877 Words   |  56 Pagesanswers the question.    ____  Ã‚  Ã‚   1.  Ã‚   An interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system       ____  Ã‚  Ã‚   2.  Ã‚   The function of _____ is to address what if questions. It entails planning, collecting, and analyzing data relevant to marketing decision makingRead MoreMarketing Questions1574 Words   |  7 Pagescustomer relationships. a. Management b. Control c. Marketing d. Human Resources D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____. a. keep and grow current customers by delivering satisfaction b. keep and grow current customers by delivering competitive pricing c. keep and grow current customers by delivering friendly service d. all of the above C6. Marketing is more than _____ and advertising. a. distribution bRead MoreQuestions on Marketing1536 Words   |  7 Pagessegmenting markets. Give examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing, the seller mass produces, mass distributes and mass promotes one product to all buyers. At one time, Sony product only one type of television for the whole market, thus create hard selling. Product-variety marketing, the seller produces two or more products that have different features, styles, quality, sizes and so onRead MoreQuestions On The Marketing Strategy1021 Words   |  5 Pagesimportant to for lululemon athletica inc. to address in order to improve their stand in the market. Marketing A major issue with Lululemon Athletica Inc. is their marketing strategy. Currently, they are following a marketing strategy similar to word-of-mouth, focusing solely on a few key players to help get lululemon out there (Marketing, BUS 340). This stems from various grassroots, community-based marketing efforts and the use of social media. The main sources come from two key people that work directlyRead MoreMarketing: Study Questions6268 Words   |  26 PagesModule 1 Study Quiz 1. Marketing is: a) About invention of new markets, new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching, finding, understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning:Read MoreMarketing Question Bank16868 Words   |  68 Pages___________________________________________________________________________ 1. 2. 3. 4. 5. 6. Marketing is basically selling and advertising. True False According to the text, marketing means selling or advertising. True False Marketing, in the literal sense, means selling or advertising. True False Marketing means promotion and selling. True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if theRead MoreQuestions On The Marketing Strategy1246 Words   |  5 PagesProject MKTG 205 – Principles of Marketing 9/3/16 Abstract This paper will discuss certain aspects of Apple IPhone. It will also talk about the promotional decisions based on the marketing strategies. â€Æ' Marketing Introduction This paper will discuss certain aspects of Apple IPhone. We will also talk about the promotional decisions based on the marketing strategies. We will specially discuss; definition of marketing, introduction of product, situation analysis, marketing strategy, pricing strategyRead MoreQuestions On The Marketing Definition Of Product851 Words   |  4 PagesActivity #12 - Questions 1. Review the marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect quality? I looked at the definition of product and it is very short and boring. I think it is defined this way because so many people have their own meaning of the term and how it works. I think it affects the quality a great deal. If the definition is not intriguing to viewers and customers it does not draw people in. 2. List fiveRead MoreQuestions On Choosing Content Marketing Essay1140 Words   |  5 PagesAlternate Titles 1. Why You Need to Include Content Marketing in Your 2017 Budget 2. If Your 2017 Budget Omits Content Marketing, Revise It The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with majorRead MoreQuestions On Marketing Your Business Essay1246 Words   |  5 PagesMarketing Your Business 10 Tips You Can Use This Year To Grow Your Business Here’s 10 useful tips you can use immediately in growing your business. Whether you’re one location or 20 you can effectively compete against juggernaut big box stores and deliver more value without having to make price the single most important part of the customer equation. Here’s how. 1. Make an offer. The success of any ad campaign whether online or in print is â€Å"the offer†. Price is always the lowest common denominator