Potential and Issues in Implementation of CRM Systems in Fast Moving Dissertation

Potential and Issues in Implementation of CRM Systems in Fast Moving Industries - Dissertation Example ................................................7 1.2 Origin and History of CRM.................................................................................7 1.3 CRM Systems......................................................................................................8 1.4 Fast Moving Consumer Goods (FMCG) Industry................................................9 1.5 Marks and Spencer (M&S).................................................................................9 1.6 Contribution of the Thesis.................................................................................10 1.7 Structure of Thesis.............................................................................................11 2: LITERATURE REVIEW 2.1 Overview...........................................................................................................13 2.2 Customer Relationship Management (CRM)....................................................13 2.3 CRM Systems....................... ..............................................................................14 2.4 Benefits of CRM Systems...................................................................................15 2.5 Strategic Issues in Implementation of CRM Systems........................................18 2.5.1 Linking CRM and Business Strategy..................................................................18 2.5.2 Organisational Fit and Poor Visualization of Objects.................................... ................................................................19 2.5.6 Cost of CRM Systems..........................................................................................20 2.5.7 Data Captured by CRM Systems.........................................................................20 2.5.8 Support for CRM Systems...................................................................................20 2.6 Success factors for the Implementation of CRM Systems..................................21 2.6.1 Organisational Fit and Perception of CRM.........................................................22 2.6.2 Business Process Re-engineering.......................................................................22 2.6.3 Change Management.........................................................................................23 2.6.4 Integration of CRM Systems...............................................................................24 2.6.5 Data Warehousing.......................... ....................................................................24 2.6.6 Cost.....................................................................................................................25 2.7 Conclusion...........................................................................................................25 3: Research Method 3.1 Overview..................................................................................................................26 3.2 Target Industry and Participants26 3.3 Research Method.....................................................................................................27 3.4 Ethical and Professional Considerations..................................................................29 3.5

Captain James Cook Research Paper Example | Topics and Well Written Essays - 750 words

Captain James Cook - Research Paper Example According to the "Captain James Cook" findings, born in 1728 and killed at the age of 50 during his third voyage to the island of Hawaii, Cook is a symbol of bravery and is a part of the heritage in those countries to which he discovered the ways of contact. He was not the one who intended to rule everywhere he went, either by hook or crook; rather, he left a legacy of wisdom and knowledge. He traveled in the vast Pacific ocean, developing routes for trade and to explore a new world and new people. His mapping was full of skill and exact up to the extent no one of those times could reach. The greatest contribution from him that was never done is that he noticed and recorded the geographical features of the places he visited (Beales 2006). Cook contributed to the world in many ways. He used astrology and its effects on oceans and making of tides for his own purposes of sailing. In the year 1776, he was assigned his first voyage to record the transit of Venus across the Pacific Ocean. He arrived at Tahiti in the year of 1769, where he observed the transitional period of Venus and completed his first task. Then he sailed towards the south to the coast of Australia and used his powerful mapping techniques to draw the coastline of New Zealand prior to his voyage. He was as good in describing the entire voyage and the places as in mapping. Thus, he recorded the culture and skin of the people living in certain areas along with the geographical features of the land. It is from his experience that chronograph is now used worldwide.... Cook definitely exerted extreme influence upon perceiving and understanding the modern world. His contributions towards geography, astronomy, mapping and navigation are a mild stone for explorers of all times. He played his part in discovering all those parts of the world which constitute a total of about one-third of it. His navigation skills were so perfect that even in the 20th century his maps were used as a guidance tool. Also his charts of coastlines were used to understand the geography of the places which can be of extreme help in order to study anthropology of a certain area. Several design and tactics used by the people of other places were introduced to the rest of the world, like tattoos from New Zealand that came into favor after Cook had set foot on the island. Also, it is from his experience that chronograph is now used worldwide as a device for measuring the speed with respect to distance. During his second voyage, he was about to reach the Antarctica from the south, but he has to provide his crew with new supply, therefore, he moved towards Tahiti again. But this journey opened queries regarding the end of the world or more land masses in the Pacific Ocean (James Cook 2011). Indeed, all of his voyages were a great contribution in knowledge of localities. He discovered many small islands; his contribution in calculating the longitude of an area helped a lot to the navigators of all times. It is because he was a good navigator and he measured the distance between two point areas and the lunar distance too, he became able to gather such techniques for finding the longitude. His most promising accomplishment was of circumnavigating the world, which was never done before. On the

Client Pitch Presentation Essay Example for Free

Client Pitch Presentation Essay Introduction The Coca- Cola Company was incorporated September 5, 1919. The company is the leading nonalcoholic beverage company. Coca-Cola offers over 500 different brands. Coca-Cola â€Å"originated as a soda fountain beverage in 1886 selling for five cents a glass† (The Coca- Cola Company, 2015) in Atlanta, Georgia. Coca-Cola puts its â€Å"â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) {The Coca-Cola Company is the leading and the most popular nonalcoholic beverage (soft drink) company. Coca- Cola connects with its consumers on a level where the consumers feel comfortable with the company. Because the company has been around for so long, many customers knows what the company stands for and continue to remain loyal to the company.} Coca-Cola Brands â€Å"The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks† (Forbes, 2015). {The Coca-Cola company offers its consumers a variety of different beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet Coke, Dasani, Sprite, Fanta, and many more.} Target Market Coca-Cola’s target market includes consumers from all demographics. Men Women Non-Alcoholic beverage drinkers Consumers of ages 10 -60. {Coca-Cola strives to target men and women of different ages, ethnicities, educational backgrounds, and locations. The company has many different brands that can satisfy the needs of customers of different demographics. The Coca-Cola brand is known world-wide so there are different brands to meet the needs of those consumers from around the world. The company targets consumers of all ages, but will focus mainly consumers between the ages of 10-60. There are different brands that meet the needs of consumers within  each age group.} Coca-Cola SWOT Analysis Strengths : Quality product, Loyal Customers, Effective Marketing Techniques Weaknesses: Most of the products are carbonated beverages, Many brands innovated are not very popular amongst consumers, Subjected to negative criticism. Opportunities: Create more healthy beverages, Create juices or beverages suitable for toddlers and babies. Threats: Competitors such as Pepsi whom are developing new brands. {Coca-Cola is the most valued company when it comes to the development of nonalcoholic beverages. Because the company has been around for so long and has sought customer feedback when engaging in making changes that relate to the products, Coca-Cola has a loyal customer base. There are some weaknesses that are associated with the company primarily only sales beverages, and there are sometimes negative criticism. There are opportunities for the company to branch out into other areas such as making food products. The threats faced by the company come from competitors.} Goals Objectives To be the leader in the beverage industry.  To make sure that the consumers of Coca-Cola brands are aware of the company and the products that the company offers. Increase the company’s sales and revenue.  To make potential consumers around the world aware of the companies’ products and what they have to offer. {The goals and objectives of Coca-Cola are set into place in order to increase sales and revenue and to make sure that consumers are happy with the products offered by the company. The goals and objectives can be utilized to take the company to another level which will completely set it apart from other companies within the beverage industry.} Customer Loyalty The company will provide its’ consumers with a quality experience when utilizing the products. The Company will build customer loyalty by continuing to be innovative in creating the different brands that fit the needs of their consumers. The company offers its consumers Coke Rewards that allow them to gain savings for the products. {When it comes to customer loyalty, it is important that companies make sure that they maintain the brand image. According to the course text, â€Å"A strong brand community results in a more loyal, committed customer base† (Kotler Keller, 2011). Another way for the company to promote customer loyalty is to make sure that the products are available to the consumers at a reasonable price. It is also important to make sure that the products are easily accessible to consumers in all locations where the products are being sold. By offering opportunities for consumers to save, the company is able to build gain loyal companies because they can see that the company does care about their finances.} Competitors Coca- Cola’s competitors include other companies that produce nonalcoholic beverages, the main one being Pepsico, Inc. Pepsico is the 2nd most popular soft drink company. Like Coca- Cola, this company also have beverages that are offered within a number of restaurants and stores. Nestle is another competitor that offers beverages. Although this company has drinks, it also has some food products that are available to consumers. With Nestle having water as one of its’ brands, it poses competition to Coca-Cola. Branding Strategy Coca-Cola manages its brand by â€Å"constantly striving to improve their products, services, and marketing† (Kotler Keller, 2011). â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) â€Å"Get out into the market and listen, observe and learn† (The Coca- Cola Company, 2015) â€Å"Possess a world view† (The Coca- Cola Company, 2015) â€Å"Focus on execution in the marketplace every day† (The Coca- Cola Company, 2015) â€Å"Be insatiably curious† (The Coca- Cola Company, 2015) Coca-Cola has formed partnerships with restaurants and stores where the company’s products can be offered to consumers. Communications Methods  Advertising- Coca-Cola uses the TV, internet, newspapers, magazines, and other sources to advertise their product. Company Website- Coca-Cola’s company website provides consumers with information about the products that the company offers. The website also allows for the consumers to be involved in the activities that the company  works on in order to have an effect on the environment. Print Ad ~Open up to new possibilities with Coca- Cola! Conclusion Coca-Cola is the leading nonalcoholic beverage producer. The company builds on customer loyalty by keeping their customers involved and informed. The company’s programs and The company’s IMC will allow for the company to reach an even larger customer base which will lead to the continuing of the company’s success. Coca- Cola’s brand image and loyal customers will help in their ability to face the encounters of the company’s competiton. By analyzing the company’s strengths, weaknesses, opportunities, and threats, Coca-Cola will be able to make necessary changes and continue using successful strategies that have allowed them to be the number one soft drink company! References Coca- Cola Company (2015). Mission, Vision, Values. Retrieved February 18, 2015 from http://www.coca-colacompany.com/our-company/mission-vision-values. Forbes (2015). Coca Cola. Retrieved March 7, 2015 from http://www.forbes.com/companies/coca-cola/. Kotler, P., Keller, K. (2011). Marketing Management, 14th Edition. [VitalSource Bookshelf version]. Strategic Management (2015). SWOT Analysis of Coca Cola. Retrieved March 8, 2015 from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html.

Long Days Journey into Night Eugene by ONeill Essay -- Long Days Jo

In the play Long Day’s Journey Into Night by Eugene O’Neill, the Tyrone family is haunted not by what is present in flesh facing them, but by memories and constant reminders of what has been the downfall of the family for years. " No it can never be now. But it was once, before you-" (72) [James Tyrone referring to the Morphine addiction of his wife, Mary, which attributed to the undoing of the family]. Their trials and tribulations are well documented by O’Neill through the proficient utilization of theme, characterization, plot, setting, and style. Throughout the play, O’Neill’s theme is one of a disclosure into the life of a seemingly normal family on the outside yet convoluted with bitterness on the inside. It portrays the actions of a dysfunctional family and brings us on a reflective journey from when the fledgling family had started, devoted to one another with high hopes for the future, to what it is today, a family engulfed in turmoil. "Who would have thought Jamie would grow up to disgrace us†¦Its such a pity†¦You brought him up to be a boozer." (110) In this excerpt from Mary’s conversation with James regarding their son, it is obvious that their life had taken a 180-degree turn from when their offspring were mere children with promise. Characterization throughout the play helps us not only to understand the characters’ actions but also to see into the soul of each and to comprehend their thoughts and e... Long Day's Journey into Night Eugene by O'Neill Essay -- Long Day's Jo In the play Long Day’s Journey Into Night by Eugene O’Neill, the Tyrone family is haunted not by what is present in flesh facing them, but by memories and constant reminders of what has been the downfall of the family for years. " No it can never be now. But it was once, before you-" (72) [James Tyrone referring to the Morphine addiction of his wife, Mary, which attributed to the undoing of the family]. Their trials and tribulations are well documented by O’Neill through the proficient utilization of theme, characterization, plot, setting, and style. Throughout the play, O’Neill’s theme is one of a disclosure into the life of a seemingly normal family on the outside yet convoluted with bitterness on the inside. It portrays the actions of a dysfunctional family and brings us on a reflective journey from when the fledgling family had started, devoted to one another with high hopes for the future, to what it is today, a family engulfed in turmoil. "Who would have thought Jamie would grow up to disgrace us†¦Its such a pity†¦You brought him up to be a boozer." (110) In this excerpt from Mary’s conversation with James regarding their son, it is obvious that their life had taken a 180-degree turn from when their offspring were mere children with promise. Characterization throughout the play helps us not only to understand the characters’ actions but also to see into the soul of each and to comprehend their thoughts and e...

Donahoo Western Furnishing Company Essay

1. What did Donahoo’s balance sheet look like at the outset of the firm’s life? According to the text, at the start of the business, all of the firm’s capital was held in cash. This is represented by the $1,500,000 in cash current assets, which we can see are comprised of a $500,000 long-term loan and $1,000,000 in equity. 2. What did the firm’s balance sheet look like after each transaction? In the following balance sheet, we see that cash has been reduced by $500,000 that went towards the new $1,000,000 in inventory. The remaining $500,000 was financed by a short-term payable. In the next balance sheet, we can see that inventory decreased by $200,000 but that accounts payable increased by $250,000. Thus, retained earnings increased by $50,000. On Jan. 15, Donahoo increased inventory by $200,000 adding this value to short-term liabilities: Here, we see inventory decrease $400,000 but other current assets increased $500,000 (with $50,000 going in to cash and $450,000 into A/R). Rather than moving the $100,000 to retained earnings, the company used $100,000 in cash to pay a dividend. The company then took an additional $250,000 from cash and paid down long-term debt: 3. Ignoring taxes, determine how much income Donahoo earned during January. Prepare an income statement for the month. Recognize an interest expense of 1 percent for the month (12 percent annually) on the $500,000 long-term debt, which has not been paid but is owed. Unfortunately, the data that is provided does not include the operating expenses for January 2011 for the Donahoo Western Furnishings Company. Therefore, we can see what the Net Profit is before Operating Expenses. That is, this number is overstated and would likely be dramatically reduced once Operating Expenses were included. The graph on the right represents an illustration of what the furniture company’s real next income might be (i.e. operating income was estimated, incorporating rent, utilities, salaries, etc.).

Marketing and Question - 1102 Words

Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product, the actual product, and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical product life cycle. Briefly explain the typical marketing mix variables that occur in each stage. Provide an example of a product or service that you feel reflect each stage of the product life cycle and justify your reasoning. New Product†¦show more content†¦Explain how classifying consumer goods might assist in the development of an effective promotional mix. Question 15 Why is it important for organisations to segment their market? Discuss the processes involved in selecting a target market. Question 16 List and discuss the characteristics of business-to-business marketing. How does the buying business buying decision process differ from the consumer buying decision process? Question 17 In what circumstances would companies introduce new products using a marketingskimming pricing strategy and a market penetration pricing strategy? Explain each approach providing examples to demonstrate your understanding. Question 18 Not all marketing channels are suitable for all products or for all businesses. Identify the four ‘common’ marketing channels for a consumer product and describe the advantages and disadvantages for each pathway. Question 19 List and explain the key criteria used by organisation’s to select the promotional mix elements. Identify two main advantages and disadvantages of using each of the following mediums: magazines, TV, newspapers, radio, direct mail, outdoor advertising and the internet. 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True False Estimating what price consumers are willing to pay for a product and if theRead MoreQuestions On The Marketing Strategy1246 Words   |  5 PagesProject MKTG 205 – Principles of Marketing 9/3/16 Abstract This paper will discuss certain aspects of Apple IPhone. It will also talk about the promotional decisions based on the marketing strategies. â€Æ' Marketing Introduction This paper will discuss certain aspects of Apple IPhone. We will also talk about the promotional decisions based on the marketing strategies. We will specially discuss; definition of marketing, introduction of product, situation analysis, marketing strategy, pricing strategyRead MoreQuestions On The Marketing Definition Of Product851 Words   |  4 PagesActivity #12 - Questions 1. Review the marketing definition of product. Why do you think marketers define product so broadly? How does the definition of product affect quality? I looked at the definition of product and it is very short and boring. 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The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with majorRead MoreQuestions On Marketing Your Business Essay1246 Words   |  5 PagesMarketing Your Business 10 Tips You Can Use This Year To Grow Your Business Here’s 10 useful tips you can use immediately in growing your business. Whether you’re one location or 20 you can effectively compete against juggernaut big box stores and deliver more value without having to make price the single most important part of the customer equation. Here’s how. 1. Make an offer. The success of any ad campaign whether online or in print is â€Å"the offer†. Price is always the lowest common denominator

Harriet Tubman And Frederick Douglass Essay - 1421 Words

Comparing Harriet Tubman and Fredrick Douglass Harriet Tubman and Fredrick Douglass are renowned African America civil rights figures who escaped from slavery. The civil rights activists spent a significant time of their life fighting against slavery and advocating for social justice thus holding prominent ranks in the American history. There are similarities and differences in the lives of Harriet Tubman and Frederick Douglass. First, they were both born at the same time and into slavery. Harriet Tubman was born around 1820 in Maryland (Larson 35). Similarly, Fredrick Douglass was also born in Maryland around 1920 which was about the same period Tubman was born (McFeely 42). They were both exposed to slavery at a very tender age, for instance, Harriet Tubman started working as a house servant at the age of six, while Douglas started working as a slave at the age of nine. During the time they worked as slaves, Fredrick and Tubman experienced the cruelties of slavery as well as witnes sing the brutality that was upon the slaves. During this ear, many African Americans were slaves and they lived under harsh conditions and harsh rules from their owners. Some of them were beaten to death while others injured but still forced to work. In addition, they spent most of their time working for their owners and they spent most of their nights in the cold and hungry. Tubman and Douglass were exposed to the brutalities of slavery at a very tender age, and this is the reason behind theirShow MoreRelatedHarriet Tubman And Frederick Douglass1749 Words   |  7 Pagesbased economy. Leaders like Harriet Tubman, Frederick Douglass, and William Lloyd Garrison were instrumental in freeing the black slaves and helping draw attention to the grave inequalities between the races in the United States. 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To enslaved black women, family was what their concept of freedom centered on. Harriet Jacobs’ painful story, Incidents in the Life of a Slave Girl, focuses on her primary goal of attaining freedom for herself and her children, Benny and Ellen. To protect her children from Dr. Flint’s treatment, Linda, Harriet Jacobs’ pseudonymRead MoreThe Abolitionist Movement During The Antebellum Period853 Words   |  4 PagesCivil War. Harriet Tubman was an abolitionist who lived from 1820 to 1913 in Auburn, New York. She risked her life to save slaves from the plantation system. Mrs. Tubman brought slaves to freedom by leading them to the Underground Railroad. This was a system created in the United States which had many routes leading to safe houses. It was used by African American slaves to escape into states like, Pennsylvania, Ohio, New Jersey, because they were free, and Canada. Harriet Tubman was the most famousRead MoreHarriet Tubm The Most Influential Women Of All Time1609 Words   |  7 Pagespeople are capable of defying the rolls of society but that did not stop Harriet Tubman. Not only was Tubman the bravest woman in history, she was an African American slave who overcame adversity. Tubman escaped and not only made a better life for herself, but made a difference in hundreds of other African Americans lives. Tubman risked her own safety and freedom to help other African American’s reach th eir freedom. Tubman taught us that no matter who you are, where you come from, or what you lookRead MoreHistory And The American Civil War Essay1927 Words   |  8 Pagesundeniably inevitable. And in a time when black people were supposed to be quiet, submissive and not involved or interested in politics, and the epidemic of racial prejudice was heavy in the North as well as the South, Sojourner Truth, Harriet Tubman, and Frederick Douglass, and many more, dared to speak out. The road to freedom from slavery was long and hard for the African Americans. With the war just beginning between the Union and the Confederacy, ex-slaves and other African Americans wantedRead MoreThe Underground Railroad Is Such An Integral Part Of History1356 Words   |  6 Pagescontroversial attitude toward slavery that would change history Dred Scott was born in 1795 in Virginia into slavery. His original owner, Peter Blow, relocated to Huntsville, Alabama, and later died. Dred Scott was sold to Dr. John Emerson and later wed Harriet Robinson. Her ownership was transferred to the doctor upon some negotiation. The doctor moved to two states, which prohibited slavery, Wisconsin and Illinois. Dred and his family lived in two Free states with the Emerson’s. Dr. Emerson passedRead MoreHarriet Tubman And The Civil War1614 Words   |  7 PagesDuring the year 1820 in the county of Dorchester, Maryland, a hero was born. Her name was Araminta Ross, though later would be known by a different name: Harriet Tubman. Tubman was one of the most well known figures throughout history. She possessed characteristics of bravery, courage, intelligence, determination, and selfishness during her fight through slavery. This abolitionist was known for her job as the official conductor for the Underground Railroad, and her service s for the Union army duringRead MoreHarriet Tubm Successful Underground Railroad Trip Essay950 Words   |  4 PagesHarriet Tubman Harriet Tubman is well-known for her successful underground railroad trips during the 1850s. She was known as the â€Å"Moses of her people,† and influenced thousands of lives. Tubman put herself in danger to help others and give them freedom. She became an abolitionist and joined the movement during the civil war. Harriet Tubman was a hero and fought for what she believed in. Harriet Tubman year of birth is unknown, but it probably occurred between 1820 and 1825 in Dorchester County,